10 Tips of E-Commerce Site Design for More Sales

E-commerce websites are usually designed to sell products or services for revenue and profit generation. An e-Commerce website that does not bring profits and enhanced sales is not worth having at all, as the overall objective of the business is not met. If an e-Commerce site or an online store is not interactive and does not offer sufficient information, it would not catch the attention of buyers. Thus, it’s essential to take steps to ensure a user-friendly, interactive and communicable site or online store to achieve the target. In this article, some important steps are described to ensure appropriate e-Commerce site design for enhanced sales and profits.

Shopping cart visibility

Visibility of shopping cart is a vital step that must be considered above all. Customers or buyers keep adding to the shopping cart before finishing the final transaction and thus, the cart must be visible right through the entire course of transaction. Shopping cart is an extremely vital component of an e-Commerce site and it can’t be ignored and put anywhere in the site. Making them highly visible for all time is the first important step to get the enhanced sales.

Inventory updates

It’s a very common aspect that products are ‘out of stock’ and buyers have to content with other available options at the store. An e-Commerce site must have a regular inventory updates on display so that the buyers can have a clear idea about the availability of the products or services. Don’t ever lure buyers in for products or services that are ‘out of stock’ as it might cause your dear in the long run.

Superior shopping experience

E-commerce websites enabling superior shopping experience to buyers get more sales than those not caring this vital factor. The buyers at the shop must be treated, pampered and made to feel special through easy-to-use tools and features. If your website categorizes all the products and services as per the popularity, price, USPs etc, more visitors would come. If the buyers are given the choice of product selection as per the wish, it would definitely bring superior shopping experience.

Search Augmentation

Having a direct search option is beneficial as the majority prefers this specific mode of searching to find relevant products/services from the site. The buyers won’t follow a long and tedious search through category and links as they seek instant results. The e-Commerce website must have a jQuery-based search option wherein even the wrong use of keywords by the buyers must offer right results from the database. That would definitely enhance sales as the search would be hassle-free.

Logical Navigation Paths

E-commerce websites usually have a wide range of products and services and bound to have loads of categories and subcategories. With so much to accommodate, these websites often fail to put in simple, logical and hassle-free navigation paths for easy search. If the search remains somewhat illogical and unproductive, the buyers are sure to not return to the site from the moment of bad experience. Thus, having straightforward and clear-cut navigation paths is suggested.

Ease of buying

Like brick-and-mortar stores, an e-Commerce website must offer adequate look & feel experience for buyers to enable appropriate buying. If a product is offered, it must have adequate information and images at the same point to offer more information. A site can’t afford to put a product here and its information somewhere deep down the site. A complete preview must be given at the point of the product listing.

Call-to-action buttons

An e-Commerce website with point-to-point and specific call-to-action buttons always performs better than the rest. A prospective customer would definitely proceed to buy if the call-to-action buttons are responsive; if not directed appropriately, he/she might switch over to the next available option. It’s, thus, recommended to get clear-cut call-to-action buttons to keep the buyers interested.

Product page information

Product pages are vital and hence, must be given due consideration for increased sales. If the product page lacks relevant information, it might put-off the potential buyers and sales would dip. The product page must have information like, product name, product image, product description, price description and buyers’ reviews. Having clarity of information on the product page is an extremely vital factor to enhance the sales.

Interactive product sample

An e-Commerce website that deals with products or services with a varying degree of variations must ensure interactive sample for ease of transaction. If there is need of size, color, image or graphics, these must be offered alongside the products for ease of transaction. Mind you, the buyers would love to come close to the physical buying experience and hence, it’s suggested to have an interactive product sample option in the site.

Reliable checkout page

Having a single page checkout is suggested as it enables smooth transaction and convenience to buyers. The checkout process must be kept as simple as possible to ensure reliability for buyers. If the buyers get good checkout experience, they would definitely back for more transactions.

Your SEO Campaign Brought More Visitors to Your E-Commerce Site – Now What Are You Doing With Them?

Is your e-commerce site your best salesperson? This article will provide you with information about e-commerce and SEO, and how together, they can increase conversions and keep your customers coming back! Whether you’re a small business just starting out or a large corporation, the following information will be beneficial to you.

In order to gain a competitive edge in the world of online retail, you need to have a strategy that encompasses all aspects of e-commerce: search engine marketing and optimization, online product merchandising and online retail operations. A well-developed e-commerce platform can increase the ease of navigation, boost conversion rates and produce loyal customers who spread the word and keep coming back.
We all know a great SEO campaign will get you more traffic and (hopefully) more conversions. But what do you do with all of that traffic once they get to your site? Is your site ready? Do your visitors know what to do? Do you have a strong call to action? Is your site easy to navigate?

If you haven’t asked yourself these questions, your website could be in a lot of trouble! Even companies with the best SEO campaigns can fail if their site is hard to navigate, confusing or unappealing. Internet users have a short attention span and very little patience, so you have to make sure your website is built for visitors, too – not just search engines.

Here are some tips about web design that will help you make sure your site is ‘user friendly’:
— Make sure you have easy navigation. You need to make sure your website is fool proof. If a visitor comes to your site and can’t figure out where to go in less than 10 seconds, they will leave and find another less confusing site.

— Keep your content and promotions fresh. Nothing can turn a new visitor off of your site faster than a sale or promotion that ended 3 months ago. If it’s summer and your site is still talking about Christmas gifts, you definitely need an update.

— Give visitors something they’ll appreciate. People like free stuff, so give it to them! Create a guide about your products or services and offer it as a free download if they fill out a form. They’ll be happy to get the information they want and you’ll get their contact information, which is basically a lead!

— Allow customer reviews. Give your visitors the opportunity to review your products or services. This is not only helpful for new visitors that come to your site – the feedback will help you out as well. Careful, though. If you have a lot of unhappy customers, you could get a lot of feedback you may not want others to see!

— Add some videos to your site. Sometimes there’s nothing better than a visual explanation and a video is perfect for doing just that! It doesn’t have to be a huge project, something simple will work. Your visitors will find it very useful and the search engines will love it, too.

— Get social. A great way to connect with your visitors or customers is to interact with them on other websites: Twitter, Facebook, MySpace and LinkedIn are just a few of the social networks you can try. The more places people see you and your website, they better chance you have of them remembering you when they’re looking for your products or services!

Make Your E-Commerce Site A Success?

Why are you willing to spend the next two years working every available minute to make your e-commerce site a success?

Perhaps you are working a 9-to-5 job that no longer excites you. Maybe you’re recently retired and starting a second career as an entrepreneur. You could be a stay-at-home mom looking to supplement the family income or perhaps you’ve lost your job in a tough economy and are looking to strike out on your own.

Whatever the situation, you need to be realistic about the trajectory of your e-commerce venture. Rome wasn’t built in a day and although there are plenty of information products out there that practically guarantee you tens of thousands of dollars at the push of a button, that’s not how the real world works.

It takes time to establish and grow your business. Someone once told me that you have the choice of working 8 hours a day for someone else or 16 hours a day for yourself. That’s about right. Sounds daunting, right? There you go again Captain Buzzkill.

It is daunting. It can also be tremendously rewarding and fun. The journey to success as an online retailer requires commitment and patience. It’s not a hobby and if you treat it as such, you will only earn “hobby” money.

If you are in a difficult financial situation, now might not be the time to start your online business. Launching an e-commerce site requires a financial investment. That investment isn’t nearly as substantial as opening a brick-and-mortar store, but you can’t get started without being able to spend some money on your business.

Over the last five years, I’ve been a member of a number of different e-commerce and internet marketing forums. I’ve gone from the guy who asks a lot of questions to the one who answers them. The thing that bums me out the most is when I read a post like this:

“Hey everybody, brand new to the forum. I’ve lost my job and don’t have any savings so I need to make money quick. Can somebody tell me what I should sell so I can get out of this financial hole?”

Yikes. He’s in for a rude awakening. You just can’t start a business in desperation mode. More than likely, you’ll end up even more frustrated and desperate. I’m sure there are a few exceptions to the rule out there, but by-and-large you’ve got to be able to operate from a solid financial foundation to launch a successful business.

So be honest with yourself about whether you are in a position to make the financial commitment necessary to get your startup off the ground, even if the investment is a modest one.