3 Problems E-Commerce Site Owners Must Overcome in Their Product Descriptions

I examine and study many e-commerce product descriptions. Often these are successful and beautifully designed sites. But I know these sites would sell more stock if they took a little more interest in how their product descriptions come across to their potential customers. In this article I’ve pointed out a few common mistakes and ways that you can change your descriptions to address these problems and increase sales.

Failing to Think Like Your Customers

I ran across the last line of description for a slinky and beautiful cocktail dress that read “… this chic white dress will really shine.” I suspect that the writer who penned this phrase thought that in pointing out how the dress shines that their customer would automatically think it a winner. By looking at the picture the customer can see how it shines on the attractive model who is wearing it. But deep down inside, Ms. Customer was probably thinking something like: “I really like this dress. It’s very pretty. But how will it look on me? I really want a dress that will complement me, not the other way around.” And off she goes in search of a dress she is more certain will make her the center of attention at the party, not her dress. A simple fix for this description would be to change it to “… this chic white dress will really make you shine.”

Not Using Every Word to Its Fullest Potential

While simple fixes will certainly help bring your customer around, you must use every word of your description to keep the customer’s interest. Remember to point out how your features result in well-defined benefits for your customer. Determine a benefit-based theme for your product and build your description around that theme. But remember that especially on the Web, you have very little time to capture and hold your looker’s attention. Write and rewrite until you have maximized every word toward your customer’s needs.

Neglecting to Anticipate Objections

In addition to using your words to their fullest potential, it is also important to address your customer’s hesitation. Some questions your potential customers might ask (depending upon your product) are: Will this item show my figure to its fullest advantage? Can I justify the cost of this gadget? Will this home improvement item be something that I as a novice do-it-yourself-er can use? If you work hard enough at it, you can address these concerns in the benefit theme. Otherwise, you may need to add a short sentence to the description easing their mind.

If you are looking to increase sales on your e-commerce site, take a second look at how your product descriptions come across to the buyer who is reading them.

4 Simple Tips to Reduce Cart Abandonment Rates on E-Commerce Sites

The e-commerce industry is one of the most booming industries across the world presently. An e-commerce site is a place where people can buy things/articles that they require with the help of a click. But not everything is fine with these sites. There are many issues faced by them. Cart abandonment is one of the most serious issues that they face. Due to the abandonment these sites lose quite huge revenue on a regular basis. There are various issues, which may lead to abandonment. Security, high shipping costs, product unavailability and lack of proper assistance are some of the major reasons for the same. Cart abandonment rates are on a rise these days and given below are some techniques to reduce the same.

High shipping costs:

Most of the e-commerce sites offer huge discounts for their products and try to balance it with high shipping costs. But as per reports of various researches high shipping is one of the prime reasons for increase in cart abandonment rates. To reduce the abandonment the first thing that an e-commerce site must do is to let the customer know about the shipping costs at the very beginning. Also, if the shipping rates are made competitive, it would help reduce the abandonment rate by a huge margin.

Product Unavailability:

There are some occasions when products that a customer has added run out of stock by the time he/she completes the shopping process. This may force the customer to abandon the entire cart. To prevent this one must make sure that there are enough stocks of all the products all the time. This will help reduce the cart abandonment rate considerably.

Security:

The customers do not feel secure enough to reveal their personal information as well as credit card and bank account details on an e-commerce site. Due to this they abandon the cart along with the items that they shopped for. To prevent them from leaving, the site must make sure that they provide the customer with proper security and privacy. By displaying safety icons like the ones of IronKey can make the customer feel safe. Also by having feedbacks from the previous customers will also help increase the trust factor. This will help e-commerce sites in reducing the cart abandonments.

Lack of proper assistance:

According to reports the major reason for cart abandonments are the lack of proper assistance to the customers. On many occasions the customer cannot find a way to clear some of his/her doubts regarding the purchase he/she is making. This leads to the abandonment of the shopping cart. Hence e-commerce sites with click to chat features like and click to call features like BounzD would have far lower abandonment rates. These features would help the customer connect instantly with the customer service executives and get the problem solved at that moment itself.

Also there are some customers who leave the cart mid way due to some emergency. Hence if the e-commerce site would help in keeping the cart live for a specific time then there are chances that the customer might come back to complete the shopping process later when he/she finds time. These are just some simple suggestions that would help the e-commerce sites to reduce the cart abandonment rates which are quite high at present.

Using PayPal And Google Checkout For an Online E-Commerce Site

The forms of payment that you accept online can play a huge role in the overall success of your business. If you are ready to enjoy larger profits, then you need a form of payment system that is more accessible to the customers likely to buy from you. That is why programs such as Google Checkout and PayPal have enjoyed the success that they have over a relatively short period of time. With Google Checkout and PayPal, you do not have to be one of the big boys and run your own merchant account to start getting paid. The setup fees for these two forms of payment are virtually non-existent, though there are also cheaper options to reduce fees over time. For starters, you should consider PayPal because it takes a piece of each transaction, meaning that as long as your profit margin is adequate, you can build net income without paying anything to the payment processor upfront.

Google Checkout operates in much the same way, and they both give you the business owner the opportunity to accept all major credit cards without the hassle and expense of a traditional merchant account. Merchant accounts can be very costly, and can actually cripple a small business when starting out. While they do facilitate easy credit card transactions and allow users to generate a number of reports to help them in the operation of their business, they also place a financial performance demand on the business, which can be highly stressful starting out.

You want to make money online, but how you accept money is as important as what you sell and how you reach your customers. You cannot pay attention to any one without watching the other very closely. Many customers will refuse to buy from sites, for instance, that do not offer secure credit card payment. This often times creates additional financial burdens on you to get started. With Google Checkout and PayPal, all your transactions are secure without the added expense required from you.

With PayPal and Google Checkout you can also run a number of helpful reports that will allow you to take advantage of advertising and revenue generation techniques. Which regions of the world are most interested in your product or service? You can tell by checking the location of secure credit card transactions that you accept through these payment processors. By noticing trends such as these you can become aware of where the crux of your efforts need to focus.

While Google Checkout and PayPal may not be for every business, they are ideal solutions to those getting started and growing at a successful and steady clip. Consider adding them to your e-commerce site today, and enjoy the benefits.