Hot Tips for Your Successful E-Commerce Site

It’s a Business, Not a Boomtown

In the early days, towns used to pop up and go bust overnight. Even today, you can go out West and see actual ghost towns, the remains of an unsuccessful settlement, in the middle of the desert. The reason why they existed is gone, be it silver or oil, but their skeletons remain, and the wildcatters who founded them moved on long ago after the local resources dried up.

Likewise, you have to decide upfront whether you’re a fly-by-night wildcatter or a businessman. Businessmen make educated judgments and invest in a community, as a e-commerce site owner, you too have to make a decision whether or not you’re going to invest in the web, hold on past the easy money, and go for the long term value. Customers trust businessmen who have a dedicated outlook towards long-term growth because they know they can count on them to be there.

It’s All About “Strategery”

Remember when your old man asked you, “what are you going to do with your life?” It was an important question and still is. The key to everything e-commerce is having a plan. You’ve got to have a plan. An e-commerce site without a realistic business plan is like a ship without a rudder. You’re going to run aground eventually. You need to know what you’re going to sell. You need to develop a reputation for reliability with your suppliers. You have to honestly ask who are your target markets and what do they look like demographically.

As an e-commerce owner, you need a solid understanding of what your core demographic wants, how your product or service fits in and how you can make your products a regular and repeatable business model. You need to ask these and a hundred other tough questions before opening up a e-shop only to discover that no one’s interested in your ‘canihazacheezbrgr’ themed Snuggies.

Don’t Be Afraid to Get Social!

Uncle Ernie always swore that color TV was just a fad, and he’d probably say the same of social networks, but Uncle Ernie is wrong. The social web connects people in new and interesting ways, and networks like Facebook, Twitter and So.cl are making consumer communication and corporate knowledge sharing a vital part of any company’s online strategy.

There are entire new online market sectors with avid consumers waiting to spend their hard earned money on everything from Tweeters tweeting about Kim Chi taco food trucks in L.A. to mixed media crafters in Tacoma, who sell through sites like Etsy or Pinterest to global consumers. And they’re making serious bank; no kidding. It’s a real game changer because for once it levels the playing field for vendors like yourself. You just have to learn to use it to your advantage.

To Err is Human to Forgive Divine

Lastly, be sure that you dedicate yourself to lowering the bar as much as possible. Complicated websites are like the roach motels of the modern internet era. Too often e-commerce site owners clutter up their pages with unnecessary amounts of navigation, catalog items, gobs of text and images in the hope of luring buyers by having as many hooks in the water as humanly possible.

This approach reeks of desperation and just confuses the heck out of consumers, who, as quickly as possible, just want to get their item and pay for it and post pictures of cats on their Facebook page. Try to use a minimalist approach and make it easy to recover from mistakes. You can buy online store templates. Clean pages, logically laid out and well ordered make it easy for your buyers to successfully make a purchase.

4 Simple Tips to Reduce Cart Abandonment Rates on E-Commerce Sites

The e-commerce industry is one of the most booming industries across the world presently. An e-commerce site is a place where people can buy things/articles that they require with the help of a click. But not everything is fine with these sites. There are many issues faced by them. Cart abandonment is one of the most serious issues that they face. Due to the abandonment these sites lose quite huge revenue on a regular basis. There are various issues, which may lead to abandonment. Security, high shipping costs, product unavailability and lack of proper assistance are some of the major reasons for the same. Cart abandonment rates are on a rise these days and given below are some techniques to reduce the same.

High shipping costs:

Most of the e-commerce sites offer huge discounts for their products and try to balance it with high shipping costs. But as per reports of various researches high shipping is one of the prime reasons for increase in cart abandonment rates. To reduce the abandonment the first thing that an e-commerce site must do is to let the customer know about the shipping costs at the very beginning. Also, if the shipping rates are made competitive, it would help reduce the abandonment rate by a huge margin.

Product Unavailability:

There are some occasions when products that a customer has added run out of stock by the time he/she completes the shopping process. This may force the customer to abandon the entire cart. To prevent this one must make sure that there are enough stocks of all the products all the time. This will help reduce the cart abandonment rate considerably.

Security:

The customers do not feel secure enough to reveal their personal information as well as credit card and bank account details on an e-commerce site. Due to this they abandon the cart along with the items that they shopped for. To prevent them from leaving, the site must make sure that they provide the customer with proper security and privacy. By displaying safety icons like the ones of IronKey can make the customer feel safe. Also by having feedbacks from the previous customers will also help increase the trust factor. This will help e-commerce sites in reducing the cart abandonments.

Lack of proper assistance:

According to reports the major reason for cart abandonments are the lack of proper assistance to the customers. On many occasions the customer cannot find a way to clear some of his/her doubts regarding the purchase he/she is making. This leads to the abandonment of the shopping cart. Hence e-commerce sites with click to chat features like and click to call features like BounzD would have far lower abandonment rates. These features would help the customer connect instantly with the customer service executives and get the problem solved at that moment itself.

Also there are some customers who leave the cart mid way due to some emergency. Hence if the e-commerce site would help in keeping the cart live for a specific time then there are chances that the customer might come back to complete the shopping process later when he/she finds time. These are just some simple suggestions that would help the e-commerce sites to reduce the cart abandonment rates which are quite high at present.

Starting Your E-Commerce Site

So you’ve decided to start an e-commerce web site. Congratulations! There has never been a better time than now to start an e-commerce web site. To the average business person, starting an e-commerce site is a daunting task. The purpose of this article is to point you in the right direction and inform you of some of your options.

The first step in creating your e-commerce site is to decide how to create your site. Since e-commerce has exploded over the last few years, there are more design options. The “easier” option is to use an all in one package from one of the larger hosting companies. Another option is to use an e-commerce system like osCommerce or X-Cart. Finally, another option is you can have a web developer design a custom site for you. Now let’s take a look at these options.

All in One Packages

Are you new to the internet? This could possibly be the best option for you. Hosting companies such as GoDaddy, Yahoo, 1and1, and Homestead have created plans where you can setup e-commerce sites yourself using a sitebuilder. Instead of paying a large price for your site, you pay a monthly cost to cover hosting. For about $10 a month, you can have an e-commerce site.

E-Commerce Systems

Do you have a little experience with designing web sites? Then you can use an e-commerce system for your site. Systems such as osCommerce and X-Cart are full-functioning e-commerce solutions that make doing business easy. All you have to do is buy the hosting, install the software, and personalize the system. Although that is easier said than done, it is still a low cost solution.

Custom Design

If you’re looking for a specific type of e-commerce system or want a truly unique site, you can hire a web development company to design your site. While this is the more expensive option, you get what you pay for. If you choose the right company, you’ll get a designed to order e-commerce system and some search engine optimization. They can also provide information about online marketing and how to make your site successful.

Starting an e-commerce site is by no means an easy task, but it is a great idea. If done correctly, you can take your business to customers in different states, countries, or even continents! The door is in front of you, all you have to do is knock. Good luck with your online venture!